SEO work enables your website to rank top in google search results. It is to get the potential customers to your website. The main work of SEO is to display your website top in SERP. Search engine optimization includes ON Page optimisation and OFF page optimisation.
After developing the website, it is important to list your website top in google search result. So,we need SEO to rank your website top which is an essentail fact for getting conversion. Websites are inseparable of SEO where Keywords are the one which make is done to get you quality website in internet.
ON page optimisation is the process of working inside your website to make it top in the google search result with appropriate KEYWORDS. META tags are also invovled to get your website at top in seach result. We use various tools for keywords and analyse it to get a better conversion for ranking your website.
OFF page optimisation is the process outside the website. It involves the direction of links to your website from other websites. It is known as backlink generating. This method involves more visits to your website.